E-Business

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Home » Studies » Bachelor's degrees » Bachelor Degree in Informatics Engineering » Curriculum » Syllabus » E-Business
Credits
6
Types
Specialization compulsory (Information Systems)
Requirements
  • Prerequisite: BD
  • Prerequisite: EEE
Department
OE
Computer software and information technology are essential for the operation of enterprises or institutions. Beyond the applications that companies use to support its activities in an internal key (ERP), are becoming increasingly important applications, often through the Internet, those that allow companies to connect their computer systems with systems of others as customers, suppliers or other business partners. It is also increasingly important the e-commerce, that is, the development of systems that allow sell through the Internet. All these deal with this subject. On the one hand electronic commerce is worked in a very practical way, since the students body must design and create an e-commerce site for an imaginary company that theyself choose. For the creation of the electronic store an "open source" system will be used in order to facilitates the design of several modules: definition of products, shopping cart, payment, marketing, price management, visual staff of the store, etc.. On the other hand, will be discussed in depth the management systems for customer relationship (CRM) and the system for managing the supply chain (SCM systems), among others. This part extends the concept of information systems explained in SIO, covering activities that deal with customers and suppliers, systems that use the Internet and directly impact on how companies organize their business functions. This part also has a practical approach based on the resolution and presentation of cases.

Teachers

Person in charge

  • Ferran Sabate Garriga ( )

Others

  • Jose M. Cabré Garcia ( )

Weekly hours

Theory
1
Problems
1
Laboratory
2
Guided learning
0.4
Autonomous learning
5.6

Competences

Technical Competences of each Specialization

Information systems specialization

  • CSI2 - To integrate solutions of Information and Communication Technologies, and business processes to satisfy the information needs of the organizations, allowing them to achieve their objectives effectively.
    • CSI2.1 - To demonstrate comprehension and apply the management principles and techniques about quality and technological innovation in the organizations.
    • CSI2.4 - To demostrate knowledge and capacity to apply systems based on Internet (e-commerce, e-learning, etc.).
    • CSI2.7 - To manage the presence of the organization in Internet.
  • CSI3 - To determine the requirements of the information and communication systems of an organization, taking into account the aspects of security and compliance of the current normative and legislation.
    • CSI3.4 - To develop business solutions through the deployment and integration of hardware and software systems.
    • CSI3.5 - To propose and coordinate changes to improve the operation of the systems and the applications.
  • CSI1 - To demonstrate comprehension and apply the principles and practices of the organization, in a way that they could link the technical and management communities of an organization, and participate actively in the user training.

Transversal Competences

Entrepreneurship and innovation

  • G1 [Avaluable] - To know and understand the organization of a company and the sciences which govern its activity; capacity to understand the labour rules and the relation between planning, industrial and business strategies, quality and benefit. To develop creativity, entrepreneur spirit and innovation tendency.
    • G1.3 - To have strong decision-making skills. To use knowledge and strategic skills for the creation and management of projects, apply systematic solutions to complex problems, and design and manage the innovation in the organization. To demonstrate flexibility and professionalism when developing her work.

Objectives

  1. To describe the information systems that support the main business functions: sales-marketing, production, finance-accounting and human resources.
    Related competences: CSI1,
  2. To evaluate the role of information systems serving the various administrative levels in the company and their interrelations
    Related competences: CSI1,
  3. Explain how enterprise applications and intranets facilitate the integration of business processes and improve the efficiency of the organization.
    Related competences: CSI2.4, CSI1, CSI2.1,
  4. Assessing the impact of information systems in organizations.
    Related competences: CSI1,
  5. Demonstrate how information systems help companies to use synergies, core competencies and network-based strategies to achieve competitive advantage.
    Related competences: CSI2.4, CSI1, CSI2.1, CSI2.7,
  6. Demonstrate how management systems of the customer relationship (CRM) makes it possible to integrate all the information relating to customers and make it available to the company; and be able to think of improving customer relations with the support of CRM systems.
    Related competences: CSI2.4, CSI3.4, CSI1, CSI2.1, CSI2.7, CSI3.5,
  7. Describe how enterprise applications can be used in platforms for new interfunctional services.
    Related competences: CSI2.4, CSI1, CSI2.1, CSI2.7,
  8. To demonstrate how the construction of new systems produce organizational change.
    Related competences: CSI3.4, CSI1, CSI3.5,
  9. Evaluate models to determine the value of business information systems.
    Related competences: CSI1, CSI2.1,
  10. Identify the main factors driving the internationalization of business
    Related competences: CSI1, CSI2.7,
  11. Compare strategies for developing global business and understand how information systems can support these strategies.
    Related competences: CSI2.4, CSI1, CSI2.1, CSI2.7,
  12. Describe the reality of the use of systems and information technology to small and medium enterprises (SMEs)
    Related competences: CSI2.4, CSI1, CSI2.1, CSI2.7,
  13. Describe the various types of electronic commerce and how this has changed the retail consumer and business to business transactions.
    Related competences: CSI2.4, CSI3.4, CSI1, CSI2.1, CSI2.7,
  14. To evaluate the role of mobile commerce in business and describe the major e-commerce applications.
    Related competences: CSI2.4, CSI3.4, CSI1, CSI2.1, CSI2.7,
  15. Describe the unique features of e-commerce, digital markets, digital goods and new business models.
    Related competences: CSI2.4, CSI1,
  16. Compare the major payment systems for electronic commerce
    Related competences: CSI2.4, CSI3.4, CSI1, CSI2.1, CSI2.7,
  17. Consider setting up an e-commerce solution on a specific electronic business model, integrating all the theoretical receipts on electronic commerce, using an open source tool
    Related competences: CSI2.4, CSI2.1, CSI2.7,
  18. Ability to solve problems or projects medium-structured, characterized by a lack of information, the existence of time constraints and the ability to offer multiple solutions compatible with certain requirements for improvement, innovation and quality.
    Related competences: G1.3,
  19. To encourage a high level of demand on the quality of the projects involved, and skills to promote their creation and management.
    Related competences:
  20. Encourage the practice of generating new solutions and vision to bring them to practice in the context of e-business improvement projects, considering their own restrictions and market ones, and trying to achieve innovative solutions in terms of processes or organizational innovations.
    Related competences: G1.3,
  21. Encourage the practice of having to count on others to take initiatives, making them share in your vision and your projects.
    Related competences: G1.3,
  22. Demonstrate how systems supply chain management (SCM systems) coordinate planning, production and logistics with suppliers and be able to consider improvements in the supply chain with the support of SCM systems
    Related competences: CSI2.4, CSI3.4, CSI1, CSI2.1, CSI2.7, CSI3.5,
  23. Explain the opportunities of globalization and why nowaday the information systems are so vital in business.
    Related competences: CSI1,

Contents

  1. Module 1: e-Business and Information Systems and Electronics
  2. 1.1 The Information Society and the role of information systems in business at the present time
    It is explained the transforming capacity of information technologies and their implications in different areas of the Company. In this context emphasizes the fit between business and new forms of electronic communication, collaboration and partnership that allows the new IT and the Information Society that is configured.
  3. 1.2 Type of enterprise information systems
    Systems are classified from two perspectives, the functional one and the users one. The interrelationship between systems is also described.
  4. 1.3 Integrated enterprise systems
    It describes the business applications that supports, in an integrated, way the information needs of the company. It also presents the role of intranets and extranets to make possible the e-business, e-commerce and e-government.
  5. 1.4 Influence of information systems in organizations: undestanding impacts, obtaining competitive advantages and organitational change
    On the one hand, it is analyzed the economic, organizational and behavior impact of information systems and the Internet. On the other hand, some business concepts such as the Porters' model, chain value, system value are recalled, to have a framework in which to think how information systems and the Internet can help you gain competitive advantages. Finally, we discuss the organizational change that involves the introduction of a business
  6. 1.5 Systems for managing the supply chain (SCM systems)
    We present the concept of supply chain and depth: 1) the information relevant to its administration, 2) in applications to support their management and 3) the role of the Internet. Finally we reflect on how to improve business value using SCM systems
  7. 1.6 Systems for managing the relationship with the customer (CRM systems)
    It explains what is the management of customer relationships and those information systems to improve the link with the customers (CRM). It also explains how to improve your business through CRM
  8. 1.7 Establishment of the financial value of information systems
    It is explained how to approach the financial value of an investment in information systems. Concepts of costs, benefits and capital budgeting are introduced. The financial limitations of the models are also debated.
  9. 1.8 Introduction to international information systems for global business
    We present the main strategies for establishing global business, the necessary changes in the organization and the organization of information systems to global systems.
  10. 1.9 Information systems for small and medium enterprises (SMEs)
    Small and Medium Enterprises have specific factors and limitations for managing and using information systems. In this context, some strategies are explanied in order to make possible for small and medium enterprises to access and use advanced information systems.
  11. Module 2: E-commerce: digital markets and digital goods
  12. 2.1 Electronic commerce and Internet
    We present the latest of electronic commerce and the Internet. A key concepts of electronic commerce such as digital markets and digital goods are explained. Finally we Identifiy the main Business Models of the Internet
  13. 2.2 e-Commerce models
    An overview of the different models of electronic commerce is exposed, with particular emphasis on B2B and B2C models.
  14. 2.3 The mobile commerce
    According to the increasing importance of mobile commerce the main services and applications are presented. In addition its challenges are debated. Solutions to the problem of accessing to the information from the Webwirelessly is also commented.
  15. 2.4 Payment Systems for e-Commerce
    Payment systems for e-commerce and m-commerce

Activities

Activity Evaluation act


A0. Presentation of the subject and training group

Take note of the dynamic performance and doubts
Objectives: 23
Contents:
Theory
0h
Problems
2h
Laboratory
0h
Guided learning
0h
Autonomous learning
0h

A1.1 The Information Society and the role of information systems in business at the present time

Group work on the case Accenture
Objectives: 1 2
Contents:
Theory
1h
Problems
1h
Laboratory
0h
Guided learning
0h
Autonomous learning
1.5h

A1.2 Type of enterprise information systems

Group work on the case of the "Interactive Session on page 55 of the book of support"
Objectives: 3
Contents:
Theory
1h
Problems
1h
Laboratory
0h
Guided learning
0h
Autonomous learning
2h

A2 e-Commerce project

Implement the electronic store using the PrestaShop module proposed for each session, with the support of a working guide
Objectives: 15 13 14 16 19 18 17 20 21
Contents:
Theory
4h
Problems
2h
Laboratory
16h
Guided learning
0h
Autonomous learning
30h

A1.3 Integrated enterprise systems

Case Discussion (base or alternative)
Objectives: 4
Contents:
Theory
1h
Problems
1h
Laboratory
0h
Guided learning
0h
Autonomous learning
2.5h

A1.4 Influence of information systems in organizations: undestanding impacts, obtaining competitive advantages and organitational change

Group work to integrate individual solutions resulting from self-study activities.
Objectives: 5 8
Contents:
Theory
1h
Problems
1h
Laboratory
0h
Guided learning
0h
Autonomous learning
2.5h

A1.5 Systems for managing the supply chain (SCM workshop)

Working Group on the Whirlpool case, SCM Workshop
  • Autonomous learning: Prior, to do the activities detailed in the self-study guide; To prepare the SCM workshop
Objectives: 5 22 7 19 18 20 21
Contents:
Theory
2h
Problems
2h
Laboratory
4h
Guided learning
0h
Autonomous learning
8h

NTallerSCM - Presentations at the workshop for SCM

Each group makes a public presentation of work done in the workshop SCM
Objectives: 5 22 7 19 18 20 21
Week: 6
Theory
0h
Problems
0h
Laboratory
2h
Guided learning
0h
Autonomous learning
3h

A1.6 Systems for managing the relationship with the customer (CRM)

Working Group on the case IHop, CRM Workshop
  • Autonomous learning: Prior, to do the activities detailed in the self-learning guide (section 1.6, IHop case); To prepare the CRM workshop
Objectives: 5 6 7 19 18 20 21
Contents:
Theory
2h
Problems
2h
Laboratory
4h
Guided learning
0h
Autonomous learning
8h

NTallerCRM - Presentations at the workshop for CRM

Each group makes a public presentation of work done in the workshop CRM
Objectives: 5 6 7 19 18 20 21
Week: 10
Theory
0h
Problems
0h
Laboratory
2h
Guided learning
0h
Autonomous learning
3h

A1.7 Establishment of the financial value of information systems

Group work on a case (or base alternative)
Objectives: 9
Contents:
Theory
0.5h
Problems
1.5h
Laboratory
0h
Guided learning
0h
Autonomous learning
1.5h

A1.8 - A1.9 International information systems and SMEs problems

Teach concepts; Group work on a case
Objectives: 10 11
Contents:
Theory
0.5h
Problems
1.5h
Laboratory
0h
Guided learning
0h
Autonomous learning
2h

NProjecteE-Commerce - Public presentation of the proposed e-Commerce

Each group makes a public presentation of the proposed e-Commerce
Objectives: 15 13 14 16 19 18 17 20 21
Week: 14
Theory
0h
Problems
0h
Laboratory
2h
Guided learning
0h
Autonomous learning
3h

NExamen - Review

Examination of the contents of the course
Objectives: 23 1 2 3 4 5 22 6 7 8 9 10 11 12 15 13 14 16
Week: 15 (Outside class hours)
Theory
2h
Problems
0h
Laboratory
0h
Guided learning
0h
Autonomous learning
22h

Revision of examen

Request review of examination

Theory
0h
Problems
0h
Laboratory
0h
Guided learning
0h
Autonomous learning
1h

Teaching methodology

The methods used are based on the PBL model (Problem Based Learning), resolution of cases, participatory activities and also traditional lectures. Multiple activities are conducted in groups following a stable structure of groups defined at the beginning of the course.

As a general rule is done one Theory+Problems session and one Laboratory sesson per week:
- Classes of theory and problems have the following dynamics: A first activity related to self-study activities entrusted to previous class, which allows control who has performed and worked into the subject. The following is a theoretical and/or practical work (a case resolution, a debate ...) that is usually in groups.
- The laboratory classes also begin by monitoring the self-study activities when it is appropiate and they are oriented to work in the SCM and CRM workshops and in the e-Commerce project. Always they are worked in group.

Based on the dynamics of class it is calculated a note of participation and a note of self-study activities. Work in the laboratory -the two workshops and the project- is presented in public. These exhibitions are part of the standard evaluation process and also of the evaluation of generic skills.

Evaluation methodology

Elements of evaluation:
- NSeg: Note for the realization of self-study and class participation at individual level.
- NTallerSCM: Note for the creation and presentation of workshop SCM, which is done in group but evaluate at individual level.
- NTallerCRM: Note for the creation and presentation of workshop CRM, which is done in group but evaluate at individual level.
- NProjecteE-Commerce: Note for the creation and presentation of e-Commerce project, which is done in group but evaluate at individual level.
- NExamen: Note the final exam

The final grade is calculated as follows:
NF = 20%*NSeg + 12,5%*NTallerSCM + 12,5%*NTallerCRM + 30%*NProjecteE-Commerce + 25%*NExamen

Due to the evaluation of the generic competence CG1, it will be based on one or several activities and its presentation in public. The activity chosen for its evaluation will be the e-Commerce project. Your assessment will have an individual grade resulting from two components, which are: 1) Group mark assessing the contingency and 2) Individual mark focused on indicators to assess the "CG1.2-Empreneduria i Innovació".

Notes for general skills take the values: A, B, C, D, as:
> A if the note is between 8.5 to 10
> B if the note is between 6.5 and 8.4
> C if the note is between 5 and 6.4
> D if the grade is between 0 and 4.9

The qualification of "not presented" is awarded when the student body has participated in a number of assessment activities that have, as a whole, weighing not more than 12.5% ¿¿of the final grade.

Bibliography

Basic:

Previous capacities

- Knowledge of organizations from different perspectives: organizational, legal and economic.
- Basic knowledge of information systems for companies, especially to know the concept of global business system (ERP).